Press Coverage & Media Spotlight
The timeless elegance of Jubbal, its architectural masterworks, and the contemporary vision of Devya Jubbal continue to capture the interest of premier international publications, heritage travel journals, and luxury culture media across the globe. From editorial profiles in leading lifestyle glossies to feature documentaries on Himalayan architecture and sustainable luxury travel, this page curates selected press mentions, media features, and public appearances.
Featured Editorial Profiles
Vogue India: Refining Modern Royal Heritage in the Himalayas
“Devya Jubbal seamlessly bridges the storied legacy of the Shimla hill states with a forward-looking commitment to sustainable culture, local handlooms, and ethical luxury travel.”
In an exclusive editorial feature, Vogue India explored the intersection of historic royal traditions and contemporary luxury storytelling. The profile highlighted Devya Jubbal’s dedication to preserving ancestral textiles—such as hand-woven Kinnauri shawls and delicate Pashmina drapes—while presenting them to a global fashion audience. The story examined how the princely heritage of Jubbal serves as a living canvas for slow fashion, mindful consumption, and artistic patronage.
The piece also delved into how traditional court attire from the Shimla hills continues to inspire modern fashion designers who seek authenticity over mass manufacturing. By championing local weaving clusters, Devya Jubbal ensures that rare embroidery stitches and natural dyeing techniques remain vibrant and economically viable for future generations of Himalayan craftspeople.
Architectural Digest (AD India): The Timeless Grace of Woodville Palace Shimla
Architectural Digest featured an in-depth architectural photo essay on Woodville Palace Shimla, tracing its evolution from a late 19th-century imperial residence to one of North India’s most beloved heritage properties. Acquired in 1938 by Raja Rana Sir Bhagat Chand of Jubbal, the estate remains an extraordinary specimen of Himalayan heritage architecture. The feature spotlighted:
- Kath-Kuni Engineering: The dry-stacked stone and deodar timber joinery that gives Himalayan heritage structures their remarkable seismic resilience and climate adaptability.
- Period Interiors: Original Art Deco furnishings, hand-knotted vintage carpets, crystal chandeliers, and rare historic portrait galleries preserved across the estate’s private suites.
- Landscape Conservation: The historic Rose Garden, manicured lawns, and ancient deodar groves surrounding the palace grounds, providing a pristine sanctuary amidst the Shimla hills.
Heritage, Culture & Travel Features
Condé Nast Traveller: Living History in the Shadow of the Pines
In a special issue dedicated to Northern India’s finest historic retreats and heritage hideaways, Condé Nast Traveller selected Woodville Palace as an essential destination for discerning cultural travelers. The review emphasized the authentic, unscripted warmth of royal hospitality in the Shimla hills, contrasting it with standardized luxury hotel chains.
The feature praised the property’s commitment to slow gastronomy, highlighting heirloom recipes from the royal kitchens of Jubbal alongside traditional Himachali Dham feasts slow-cooked in copper charotis. Journalists noted that staying at Woodville Palace offers guests an immersive journey through time, where every room echoes with stories of noble gatherings, historic summits, and cinematic legend.
Travel + Leisure India & South Asia: Preserving Sanctuary and Stories in the Pabbar Valley
A comprehensive travel narrative in Travel + Leisure spotlighted the pristine landscapes of the Jubbal and Pabbar valleys. The article detailed Devya Jubbal’s ongoing efforts to promote low-impact, eco-conscious travel across Himachal Pradesh.
By pairing heritage tourism with environmental conservation, the feature illustrated how historical estates can actively protect fragile mountain ecosystems while empowering local village communities. The narrative underscored how conscious travel models like SUJÁN The Serai and Woodville Palace redefine modern luxury through mindfulness, community partnership, and ecological reverence.
Film, Media & Cultural Engagements
BBC World Service: Documenting the Living Crafts of the Western Himalayas
In a radio broadcast and digital feature on Himalayan cultural preservation, BBC World Service interviewed Devya Jubbal regarding the survival of traditional Pahari miniature painting and indigenous wood-carving crafts. The interview addressed the critical role of cultural stewardship in providing sustainable livelihoods for rural artisans across the Shimla district.
Devya Jubbal shared insights on how royal houses historically acted as chief patrons of the fine arts, and why modern digital platforms must be leveraged to connect rural Himachali masters directly with international art collectors and cultural institutions.
The Hindu & The Indian Express: Bridging History, Art, and Social Responsibility
Leading national broadsheets have regularly covered Devya Jubbal’s philanthropic endeavors and cultural engagements. Recent features have highlighted:
- Women’s Artisan Collectives: Supporting rural handloom weavers and craft cooperatives across the Giri and Pabbar river valleys to foster financial independence among mountain women.
- Reforestation & Forest Stewardship: Planting native deodar, oak, and rhododendron saplings to combat soil erosion and safeguard Himalayan watersheds.
- Youth Heritage Workshops: Educational programs aimed at encouraging Himachali youth to take pride in regional history, vernacular architecture, and indigenous art forms.
Media & Press Inquiries
We welcome meaningful media collaborations, editorial features, documentary projects, brand partnerships, and speaking engagements that resonate with our core vision of heritage preservation, refined elegance, and sustainable Himalayan storytelling.
- Press & Editorial Outreach:
info@devyajubbal.com - Media Desk Phone:
+91 87551 57303 - Address: Woodville Palace, Raj Bhavan Road, Shimla, Himachal Pradesh – 171002, India